Hello. My. Beautiful. World.

Hello My Beautiful World isn't just a book company. It isn't a publishing company, or a kids company. It's a movement. And it's all in the name.

Hello. My. Beautiful. World. From the beginning until our end, those words hold an invitation: to do better. To be kinder. To love more. To play. Not as a slogan on a cover. As a way of moving through the world.

It's the idea that when you step outside and really look at this magnificent world, not glance, look, something shifts in you. And once you've seen it, you can't help but want everyone else to open their eyes and see it too. To be kind. To be loving.

There are more than 8.3 billion people on this planet. Every one of them is so special, and so unique. And we need to start treating each other that way. That means dropping the isms. Dropping the whole idea of others. There is no them. There is one world. One people. One mission: open our eyes, go outside, and play together.

Children are born inherently good. They are built to go out and shine, and shine bright. But sometimes, along the way, voices and experiences shift that. A child gets knocked off their path of kindness and goodness. It happens slowly, and then all at once, and the world is a little dimmer for it.

So we each have a path, and we each have a job. Treat one another with kindness. Help our fellow human. Love ourselves. And love our Mother Earth, the one home every one of us shares.

That's what I want Hello My Beautiful World to be. A reminder, for kids and grown-ups alike, of what we already know in our hearts: this world is beautiful, we belong in it, and goodness is where we all start.

One day, we will live with ultimate play and ultimate peace, together. 8.3 billion people with food on their table. Shelter over their head. Love in their heart. A community full of good, and bright smiles.

That's the movement. That's the idea. And it starts the way everything good starts: by opening our eyes.